What they wanted

Pop.co is a solution that gives users a domain name, a custom webpage and an email address - everything needed to get a business idea up and running without the fuss. POP had just given their product a facelift and wanted to be able to gauge the success and failure of new features and design changes

what we did

To check out how users were moving through key areas such signup and onboarding and identify any pain points and blockers. To define a set of key metrics and build reports to help the team continually evaluate their product performance.

what happened

Based on insights we made and through continual monitoring of the reports we setup, the POP team was able to optimize the user experience further for better uptake and engagement on the starter page option.