What they wanted
BoutiqueHotels.com is a niche online travel startup specializing in the boutique hotel bookings space. BoutiqueHotels.com had just launched their MVP and had run some initial PPC campaigns to test the product.
what we did
Conversion data from the initial campaigns did not meet expectations – the client approached us to find out why - was there something about the user experience that was causing tangible blockers or was it a problem of perception around the product?
We made improvements to the UI of all PPC landing pages and made the booking flow more fluid. The final result? Our client met their cost of customer acquisition targets in key territories with the steady stream of bookings that came through their next campaign.