What they wanted
adidas Global PR Team wanted an interactive, digital tool to showcase the Womens' Training Spring Summer 2012 collection that would be more than just an imagery archive.
what we did
Working within a group comprising of external agencies and internal adidas stakeholders from PR and IT, we led the project and did the back and front end web development. Co-ordinating between all stakeholders, we made sure all milestones were met against rigid timelines for the collection launch.
To date, the lookbook has garnered traffic from over fifty countries globally since 2012 and has generated thousands of unique downloads of product and campaign imagery.