Pathworks.co | Product Performance Consulting

Adidas

What they wanted

adidas Global PR Team wanted an interactive, digital tool to showcase the Womens' Training Spring Summer 2012 collection that would be more than just an imagery archive. Using the latest adidas endorsed female athletes, the overall goal was to tell the campaign story and facilitate content sharing through an instinctive user interface.

The Project

What they wanted

adidas Global PR Team wanted an interactive, digital tool to showcase the Womens' Training Spring Summer 2012 collection that would be more than just an imagery archive.

The Mission

what we did

Working within a group comprising of external agencies and internal adidas stakeholders from PR and IT, we led the project and did the back and front end web development. Co-ordinating between all stakeholders, we made sure all milestones were met against rigid timelines for the collection launch.

The Result

what happened

To date, the lookbook has garnered traffic from over fifty countries globally since 2012 and has generated thousands of unique downloads of product and campaign imagery.

what we did

The concept of the collection was based around the idea of ‘training together’. We reviewed the creative mockup and made recommendations on the UI and features that would support the creative concept.

Working within a group comprised of design agency MadeThought , Video and hosting solutions agency Synaptic and internal adidas stakeholders from PR and IT, we led the project and did the back and front end web development.

Co-ordinating between all stakeholders, we made sure all milestones were met against rigid timelines for the collection launch. This meant chasing everyone relentlessly until all assets and deliverables were in the bag.

what happened

The tool was presented internally at a global PR stakeholder seminar at adidas HQ in Germany and everyone was very pleased

To date, the lookbook has garnered traffic from over fifty countries globally since 2012 and has generated thousands of unique downloads of product and campaign imagery.